Updated: 03/04/2002

PromotionStat.com

PromotionStat helps e-businesses stop wasting money on artificially inflated, poorly targeted impressions, track which ads and promotions produce sales, easily monitor customer demand and interest, and calculate ROI. Features: Measure the effectiveness of a banner ad based on the click-through rate (CTR); utilize a special filtering feature to assign a reference number to each source and note how many unique visitors came from their web page exclusively; review detailed information about visitors, including date and time of visit, where on the Internet they came from, who referred them, their IP address, and the region they reside in; analyze which pages were visited, which product, department or category was of most interest, and which resulted in actual sales for each day of the week, broken down by referral source or tracked on an individual basis; and check for traffic abnormalities or whether artificial means of traffic generation were employed.

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